Dior models in Moscow, July 1959. Photos by Howard Sochurek.

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When a little over a year ago Google announced that previously-unseen “LIFE” photos are available online, for many people it meant sleepless nights, spent in awe and countless discoveries. Let me introduce you to one of them—photos by Howard Sochurek, that he took in Moscow, during the Christian Dior’s collection show in July 1959.
Howard Sochurek—LIFE © Time Inc.

During the 1959, the Soviet Union officially allowed fashion shows, and stopped persecution of people in trendy clothes. That decision created a preferrable atmosphere and allowed Madame Suzanne Lulling—who was the Head of Dior Salon at the time—to organize a fashion show in Moscow. The show took place in House of Culture “Wings of the Soviets”, decorated in the french tri-colors. There were 11,000 invitations for “défilé” which were sent only to the higher members of Communist party and to Soviet elite.

Howard Sochurek—LIFE © Time Inc.
Howard Sochurek—LIFE © Time Inc.

As a part of the show “teaser”, and to allow regular people to have a look at the models in “new look” style, the organizators arranged a walk through the center of Moscow. They visited Red Square, local market, adjacent streets, and of course—“ГУМ” ((GUM, reads like “goom”)—stands for Main Universal Shop). GUM was the center of Soviet fashion, and one of the spots you-had-to-visit while in Moscow.

3 out of 12 models took part in the walk, and Mr. Howard Sochurek (official photographer of the whole Dior event) was with them, ready to record all the amazing moments of the clashing cultures and fashions.

Howard Sochurek—LIFE © Time Inc.
Howard Sochurek—LIFE © Time Inc.
Howard Sochurek—LIFE © Time Inc.

As Svetlana Smetanina of “Mowscow News Weekly” depicted: “After the Dior fashion show, Pravda daily wrote that some of the styles were too open and short, and that “they would not look nice on women who are stout and of short stature.” It was evidently taken for granted that the majority of Soviet women were stout and not tall. One of the Soviet magazines of those days described narrow skirts and spike-heeled shoes thus: “Bourgeois fashion makers come up with such styles that the woman has difficulty walking and must wrap herself around her man.”

Djurdja Bartlett, fashion historian and researcher with the London College of Fashion, has a non-standard explanation for the Soviet system’s “strong aversion” to European fashion. According to him, the shifting fashion trends unwittingly personified the times; it posed a threat to the system, which valued stability above all.” source

Howard Sochurek—LIFE © Time Inc.
Howard Sochurek—LIFE © Time Inc.
Howard Sochurek—LIFE © Time Inc.
Howard Sochurek—LIFE © Time Inc.

Howard Sochurek joined Life in 1950 and worked in the Soviet Union, the Middle East, Mongolia and Vietnam. He also served in the magazine’s bureaus in New York, Chicago, Detroit, New Delhi, Singapore and Paris. He was with Life for two decades. In Korea, he parachuted behind enemy lines to photograph American troops in combat. In Vietnam, he covered the fall of the French garrison at Dien Bien Phu.
He became a freelance photographer in 1970 and was one of the first to use a computer to color and manipulate photographs and other images. His computer-enhanced images of X-rays and CAT-scans led him to extensive photographic work in the medical field. Physicians and drug and other medical companies used his photographs in textbooks and advertisements.
Mr. Sochurek graduated from Princeton University in 1942 and in 1960 was awarded a Neiman fellowship to study at Harvard University. He was an Army veteran of World War II.” source

His “New York Times” obituary, which was published on April 29, 1994 stated: ” Howard Sochurek, a photographer for Life magazine on assignment throughout the world and later a pioneer in computer-assisted imaging, died on Monday in Jackson Memorial Hospital in Miami. Mr. Sochurek, who lived in Boynton Beach, Fla., was 69. The cause was liver cancer, said his wife, Tania.” source

Life Magazine July 6, 1959: Cover – Gardner McKay – actor, athlete and artist. Full page color ad for Renault Dauphine. Sam Truman’s dog Cindy puts out fire – curious set of photos of a boxer dog who likes to eat flame. 3 page Johns-Manville 7-star homes ad with the homemaker crowned Mrs. America, Mrs. Margaret Priebe. Birgit Lundgren watches as Ingemar Johansson boxes against Floyd Patterson. Queen visits Canada, photos by Alfred Eisenstaedt and Ralph Morse. Averell Harriman tours the USSR with Sol Hurok and other ballet stars. Great photo of 12 French Dior models in Moscow. Lucky 5-year-old Yvonne Isakson pulls up a carrot wearing a diamond ring. Bolshoi stays in the US for extra performances, fantastic photos including Liudmilla Bogomolova and Stanislov Vlasov. Photo – Swan in Long Island has arrow through neck. Big Sur artists group – Henry Miller, Eric Barker, Harry Dick Ross and Giles Healey. Paul Ziffren and the Democratic Convention in Los Angelos. Celebrity charity gambling on the Liberte to raise money for the New York Cancer Society. A fun looking toy (if not the theme) – the Crawltrak, a circular tube made to look like a tank, kids crawl in it and it moves, includes Linda Salisbury. Two page color ad for Coca Cola featuring 4th of July celebrations. Toots Shor gets roasted by his friends. Trip with the master impostor – Fred Demara, Ferdinand Waldo Demara Jr. story by Robert Crichton. source

Sources:
http://images.google.com/images?q=dior+moscow&q=source:life
http://www.2neatmagazines.com/life/1959.html
http://googleblog.blogspot.com/2008/11/life-photo-archive-available-on-g…
http://www.mnweekly.ru/culture/20070511/55245750.html
http://www.vintageconnection.net/NewLook.htm
http://query.nytimes.com/gst/fullpage.html?res=9F05E7D71430F93AA15757C0A…
http://www.gum.ru/en/history

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